10 Case Studies of Brands Successfully Using Live Shopping

[{"selector":"#anim-15b54f46-30ae-4bd8-881d-09cb59629b49","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a87bb869-ca1e-4e6c-8056-206350213767","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4824.78608%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Karan Bhasin Written by: Aquib Nawab Credits: FLUX-schnell

1. Nike’s Sneaker Launch Party

[{"selector":"#anim-d37ef34e-cbdc-48f2-b761-57465226f94c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(4.35965401785714%, -19.307820021329103%) scale(1.390625)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-7bfe2b01-0bde-44b5-b2f9-70e9d358fa13","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5881e9e6-9374-4dc7-8726-0d9ebe26c1cd","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a3a11c54-07e0-4d7c-bb9c-a392bfde8b76","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fa406ee-9d4d-4acc-9948-70cdc4f29ec6","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eef9009f-40a7-4777-a323-47b48291319c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3992ef7f-5791-47ce-8e6b-ebba06b7dda5","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Nike hosted live events to sell limited-edition sneakers. Fans enjoyed the excitement, special offers, and exclusive designs, making these events a fun way to shop and driving instant sell-outs.

2. Sephora’s Beauty Class

[{"selector":"#anim-d825fe81-dcbc-4836-b1bf-5b79baadb5f6 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ad5cfbc9-0c5e-4595-92d6-b5d65345fd8f","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-574efce4-4813-4048-93e9-ec48c0006f8f","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-965ffcfe-2835-4664-a71e-4af159200563","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f86515d7-fe41-4fcf-ac98-42ebdb3a67cb","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe439c48-0be8-445d-8cc7-ab7f44ae5644","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccefab4b-4414-49cf-be5b-9e8074b66d12","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Sephora held live makeup lessons where products were sold as they were used. Customers loved learning tips while shopping, leading to a big boost in sales and a happy, loyal beauty community.

3. L’Oréal’s Makeover Shows

[{"selector":"#anim-952d1f43-1221-4098-8cd7-872a03b31788 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-22c9caf4-b99a-4e17-898a-454cca643391","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9c57a6b9-44ad-45fb-b869-41b824edf4f5","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3af86eed-f9a6-40d0-91e9-3e78af58cd82","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d892185d-d95b-4ae7-83eb-50dc6f93503d","keyframes":{"transform":["translate3d(-340.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8915af72-6dd4-4ea8-b984-4a763d7b3355","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d8e3112-f54d-40aa-b35d-7a4c732080f4","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] L’Oréal hosted live makeover events with influencers who used their products. Viewers loved watching transformations in real time and bought the makeup instantly, making shopping interactive and exciting. Credits: FLUX-schnell

4. Amazon’s Deal Party

[{"selector":"#anim-c0f19eed-7479-4772-93a8-1eed8ae34c13 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f5b9268f-07b6-4d57-8bd0-90e34c41e9ac","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8027977a-9c2e-4a49-b9d0-84863aaa1ea0","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0f1e883-93e5-446f-82b8-0329ad0259e1","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9de78d8-3da9-40cf-855e-d8bf3547b060","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d98d853-a3ee-4b79-a024-599cf3d60775","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4bd76b78-d7af-4ca0-ac9f-54979eaf173c","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Amazon added live shopping shows during Prime Day. Entertaining product demos and exclusive discounts made shopping feel engaging and led to a major increase in sales compared to regular promotions. Credits: FLUX-schnell

5. H&M’s Green Fashion Talk

[{"selector":"#anim-641cb9d6-5ad6-4f48-a1ce-837cb87b81b5 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0de44331-5232-46e8-9e26-3f1cdc5eeee3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fca60d96-17df-4905-b8d5-2583c18dc9e1","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fbc0ac60-9381-460c-9598-b1bd8e139520","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4b13d78-5213-4144-a2c8-ddb1c1a0d2a2","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ab5a9bb0-142c-42a2-8b88-49cecb13dd0c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a67fab06-28b9-4772-95ac-15b13fe5b64e","keyframes":{"transform":["translate3d(-114.76924%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] H&M promoted their eco-friendly clothes through live discussions about sustainability. Shoppers loved the real-time Q&A and behind-the-scenes stories, leading to increased trust and sales of green products. Credits: FLUX-schnell

6. Walmart’s TikTok Shopping Fun

[{"selector":"#anim-222146f7-c812-4410-af9b-fb63346de790","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2a9dd674-6d13-4ae3-9a92-4f5c021c87aa","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0d30121-f841-4bec-81a0-62edff276941 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-151bc2e9-2142-46e8-97b9-2a4d6e65d0b6","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5ad54870-0d32-4a68-9aed-6a651f783fdc","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8151b745-e620-40ef-8d58-6ac1d1754fb9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1d7c4b2-f71f-4cff-b76e-12b54317944a","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Walmart worked with TikTok stars for live shopping events. The influencers showed trendy items in fun, relatable ways, connecting with younger shoppers and creating a buzz that drove instant purchases. Credits: FLUX-schnell

7. IKEA’s Live Room Tours

[{"selector":"#anim-1833ae83-c61a-40ae-b304-f0d808463305 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f0f6109f-d0f6-469f-bcbc-6d96bad043cd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1c86007b-a589-4cc7-9818-ecde9a4eaa4b","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e22189c9-ee1b-43d5-acb2-6dcd5605a193","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cd4700cf-9474-47b3-b10e-057a8d808626","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2acf59fe-5653-4e13-b4ba-98267addfb0c","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-37210d1e-c955-4227-b705-7440ddf01efc","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] IKEA gave live tours of styled rooms, showing how to use their products for better decor. Shoppers loved the practical tips and bought furniture directly during the live sessions, boosting sales. Credits: FLUX-schnell

8. MAC’s Live Makeup Help

[{"selector":"#anim-00aae236-dffd-407b-88b4-377c7dc91707","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-749e6669-f1e7-4d53-a4b6-733bafb24fee","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20e830ec-2d9a-417d-8757-caf4519ee613 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1bed766d-5a7b-4af4-9989-6cd666f39d24","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea2735aa-fa26-4cd0-9e82-74e725dcba76","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-731e8564-a5ec-4bed-9e8e-e0bcaabab347","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3173d7a-017f-478e-81aa-7a227b9babb9","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] MAC offered live beauty consultations where experts suggested products based on customer needs. Shoppers felt special with personalized bundles, leading to more purchases and stronger customer loyalty. Credits: FLUX-schnell

9. Zara’s Limited Edition Drops

[{"selector":"#anim-6bded415-dcd9-4e7c-ac1b-9f6f8f05a23d [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d18e3073-e385-47f5-96f6-16b7439aa5ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d67c6f0f-f420-40ac-bb85-7a4820426f0b","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-139da063-f292-43b2-a560-3fc3a06b5c41","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-31a1f475-3f54-44e1-abbe-dec5c103a3b1","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe3fb92a-0e57-4c43-80bf-f58273038bcb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0afea06-8a08-4220-93d7-25c6ef85f67a","keyframes":{"transform":["translate3d(-114.76924%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Zara used live shopping events to launch exclusive capsule collections. Fans tuned in to snag unique designs, and the collections sold out quickly, proving the power of live exclusivity. Credits: FLUX-schnell

10. Samsung’s Gadget Demos

[{"selector":"#anim-8fbc8642-dab1-4d5d-ad8e-e370995bcd4f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4e879ec0-c6d4-4a1e-9c0d-82f578aa81a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-528c5e31-90d9-4835-9652-6da5d61ab59f","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39c85269-a4f2-453f-b979-d0a413cf4169","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-263f5b5e-7785-4c96-b896-d75d7f03a76a","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6ffa083-7825-4749-a0fb-81c122647d64","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0045fb2-69a9-4665-a59a-22fffb010732","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Samsung showcased their latest gadgets in live sessions with demos and real-time Q&A. Special pre-order discounts made it a hit, driving more sales than their usual marketing strategies. Credits: FLUX-schnell