10 E-Commerce Brands Winning with Shoppable Video Strategies

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Nike has turned buying sneakers into an exciting event using videos that allow you to shop instantly. It’s easy and fun to buy limited-edition sneakers with exclusive behind-the-scenes video clips and a fun AR try-on feature.

1. Nike’s Sneaker Drops

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Sephora's videos allow you to add makeup to your face with AR technology before buying. Simply click and add the lipstick, foundation, and eyeshadow into your cart for an easy checkout.

2. Sephora’s Virtual Makeup Try-On

Amazon Live allows users to watch influencers showcase and review different products as you shop. You just click the product link in the video and make the purchase instantly.

Credits: FLUX-schnell

3. Amazon Live’s Influencer Shopping

With Zara you can literally shop from the runway. Their videos display models catwalking in designer outfits where you can click on the clothes to purchase them immediately.

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4. Zara’s Fashion Runway Videos

IKEA's videos demonstrate the various ways their furniture can be used in home design. While watching a video, you can click on the sofa, table, or lamp, and purchase it.

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5. IKEA’s Room Makeovers

ASOS creates TikTok videos in which an influencer wears different combinations of clothes. During the video, users can click and purchase the shown clothes with a single touch.

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6. ASOS’s TikTok Shopping

Samsung demonstrates the features of their latest devices in their videos. Any viewer can click on the video and purchase a phone, tablet, or TV immediately.

Credits: FLUX-schnell

7. Samsung’s Tech Demo Sales

Lush tells stories in videos and promotes their products on the beauty videos are to tell. Shoppers can purchase soaps, shampoos or creams directly from the video with a simple tap.

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8. Lush’s Eco-Friendly Shopping

Burberry does live events where new collections are showcased and luxurious outfits can be purchased on the spot. It increases the interest from buyers because the brands poster their exclusives.

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9. Burberry’s Luxury Live Shows

In the videos put by Adidas, the focus is on different players wearing their branded merchandise. Fans are able to buy their favorite athletes's shoes, jersey, or anything else with just one click.

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10. Adidas’s Athlete Shopping Videos

10 Shoppable Video Trends That Are Redefining Online Shopping

Thanks for Reading

Credits: FLUX-schnell