8 Essential Metrics to Track and Measure Your Video Marketing Success

Written By Aquib Nawab Credits: Canva

1. View Count

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2. Watch Time

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3. Engagement Rate

[{"selector":"#anim-0fe3e61d-c195-4c30-b812-906620fb914b [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-12.867647062743936%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-35f4b2c1-84ee-400c-8d7d-b96eeb8f8545","keyframes":{"transform":["translate3d(-122.69736%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c15c0edc-0f15-46f3-a17b-91b742aa8b5b","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4c28d04-aff0-4143-a94b-630f5b54c4dc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-0e92e908-3b81-423f-ad1e-6f3eed890984","keyframes":{"transform":["translate3d(123.82672%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cfe372ba-d2bc-4521-bdac-f8310733e757","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da386f15-fb98-480b-8508-a728d7e0c2c6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fda8cee3-9183-4a91-9fe2-c9714d0f7bcd","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf660d15-2ae8-4de7-a073-95a36baf1654","keyframes":{"transform":["translate3d(0px, 781.48304%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Engagement rate is the percentage of viewers who interact with your video through likes, comments, and shares. A high engagement rate indicates that your content is compelling and sparks audience interest. Credits: Canva

4. Click-Through Rate (CTR)

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5. Conversion Rate

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6. Audience Retention

[{"selector":"#anim-32fba7ef-bd07-469d-a386-44780a769673 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(10.525036224240674%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-ba466b18-4b43-4a74-8ea0-cc74cd12a76e","keyframes":{"transform":["translate3d(117.52577%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8042946-c283-4491-9787-6dae7ccbf176","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b6467dd-f437-4462-b0d6-d456eb613e7d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8fdd115b-b4d6-45df-84e5-7c56c58ef73a","keyframes":{"transform":["translate3d(-125.45454%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a3be4b5-80ef-4da9-a096-f6ddefbb6478","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5faadd4-af1a-4921-a83a-71f9c1db42cc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-68a76a96-e080-4e9d-b839-f015dedf3ce7","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66c02f12-80eb-43c7-b655-13611e0c0da4","keyframes":{"transform":["translate3d(0px, 644.44528%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Video analytics use audience retention as a key metric that shows the average percentage of your video watched by viewers. Interpreting this information, you can determine which parts of your video engage with people and where it fails to appeal to them. Credits: Canva

7. Bounce Rate

[{"selector":"#anim-c32b0ebf-0d4e-4dd6-b52d-eafa6fda5473 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-11.764705881204703%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-00e50fb6-bcaa-41ed-a640-abd26534822f","keyframes":{"transform":["translate3d(-122.69736%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26f76a9f-97a9-4b2b-91b6-416ce13ef239","keyframes":{"opacity":[0,1]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88972a62-01b4-4a8a-b04f-57f5d65beeb0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":250,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7a894e7d-c108-48dc-a509-9a47ac549ef9","keyframes":{"transform":["translate3d(123.82672%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6dba7d02-48a5-4f15-abb9-7d227395fa59","keyframes":{"opacity":[0,1]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb8397bb-b55e-4054-b9ed-d6e06d59362b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":600,"duration":3000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-02c05c85-4b04-4bc2-85ab-a78da4fa28aa","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-125749c4-6e06-4dea-896b-92f7082b7ec5","keyframes":{"transform":["translate3d(0px, 641.48271%, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Bounce rate refers to the number of viewers who exit from your website after watching your video without doing anything else. A higher bounce rate can show that the video content is not matching with what you really want to communicate to your target audience. Credits: Canva

8. Social Sharing

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