10 Examples of Brands Using Interactive Videos to Boost Engagement

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Coca-Cola’s “Share a Coke” campaign used interactive videos where customers could personalize their bottles with names. This feature engaged users and helped build a stronger connection with the brand.

1. Coca-Cola - Personalized Bottles

Credits: FLUX-schnell

Nike’s interactive videos let users select workouts that fit their goals. This motivates users and provides live feedback, creating a personalized experience to keep them engaged throughout their journey.

2. Nike - Interactive Workout Sessions

L'Oreal’s interactive makeup videos let users virtually try on products using augmented reality. It helps customers visualize makeup looks before buying, enhancing their online shopping experience.

Credits: FLUX-schnell

3. L'Oreal - Virtual Makeup Try-Ons

BMW offers an interactive video where users can customize their cars by changing colors, selecting features, and comparing models. This engaging tool helps customers make informed choices before purchasing.

Credits: FLUX-schnell

4. BMW - Car Customization

Audi’s 360-degree interactive videos let users explore cars from all angles. Customers can view car features and interiors, helping them understand the vehicle without needing to visit a dealership.

Credits: FLUX-schnell

5. Audi - Virtual Showroom Experience

Sephora’s interactive beauty videos allow users to choose beauty topics they want to learn. This gives users a personalized experience, complete with real-time Q&A and product recommendations.

Credits: FLUX-schnell

6. Sephora - Beauty Class Workshops

7. Pepsi - Choose Your Adventure

Pepsi’s interactive “Choose Your Adventure” videos let viewers select different story paths. The format creates an exciting and immersive experience that increases interaction with the brand.

Credits: FLUX-schnell

Taco Bell’s interactive menu allows users to build their own meals by choosing ingredients. The visual preview of their custom creations makes ordering fun and encourages more interaction with the menu.

Credits: FLUX-schnell

8. Taco Bell - Product Customization

Red Bull's interactive sports videos let viewers change camera angles and view live stats. This immersive experience makes extreme sports events more exciting and helps deepen engagement with fans.

Credits: FLUX-schnell

9. Red Bull - Extreme Sports Clips

Adidas uses interactive product demos where viewers can click on different parts of the video to explore features, colors, and reviews of the gear. This offers an engaging and informative shopping experience.

Credits: FLUX-schnell

10. Adidas - Interactive Product Demos

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Thanks for Reading

Credits: FLUX-schnell