10 Examples of Brands Using Micro-Influencers in Video Campaigns

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Reebok worked with micro-influencers to promote their fitness apparel in everyday workout settings. These videos highlighted real people, building strong connections and increasing brand engagement.

1. Reebok’s Fitness & Lifestyle Campaign

Credits: FLUX-schnell

Sephora partnered with micro-influencers to create beauty tutorial videos featuring their makeup products. These genuine and relatable videos helped drive engagement, making their brand feel accessible and trustworthy.

2. Sephora’s Beauty Tutorials

Adidas used micro-influencers to show how their streetwear fits into everyday fashion. Through real-life style videos, they created a strong connection with youth culture, boosting brand loyalty and sales.

Credits: FLUX-schnell

3. Adidas’ Streetwear Movement

Apple collaborated with micro-influencers to create videos showing how their products, like iPhones and AirPods, fit into everyday life. These videos highlighted authentic moments, making their tech feel indispensable.

Credits: FLUX-schnell

4. Apple’s Daily Life with Tech

Merriam-Webster worked with micro-influencers to make fun and creative videos featuring their word of the day. This clever approach built engagement through educational content that resonated with younger audiences.

Credits: FLUX-schnell

5. Merriam-Webster’s Word of the Day

Trello teamed up with micro-influencers to show how their productivity tool can streamline tasks. Through simple, relatable videos, they helped audiences see how Trello can improve their daily organization.

Credits: FLUX-schnell

6. Trello’s Productivity HacksI

7. Bumble’s Real Connections

Bumble worked with micro-influencers to create authentic video content showing real-life dating success stories. These videos created strong emotional connections and encouraged users to join the platform.

Credits: FLUX-schnell

Warby Parker used micro-influencers to showcase their stylish eyewear in everyday settings. These videos featured influencers trying on different frames, helping to create a more personal and relatable experience.

Credits: FLUX-schnell

8. Warby Parker’s Eyewear Try-Ons

Oatly worked with micro-influencers to share videos about the benefits of a plant-based diet, featuring their oat milk in everyday situations. These videos helped promote a healthy, eco-conscious lifestyle.

Credits: FLUX-schnell

9. Oatly’s Plant-Based Lifestyle

Uber Eats partnered with micro-influencers to share their food delivery experiences through fun and relatable videos. These videos encouraged viewers to explore new restaurants, boosting engagement and orders.

Credits: FLUX-schnell

10. Uber Eats’ Foodie Discoveries

Top 10 AI-Powered Video Editing Tools for Marketers

Thanks for Reading

Credits: FLUX-schnell