Reviewed by: Karan Bhasin
Written by: Aquib Nawab
Credits: FLUX-pro-1.1
Demonstrate your products in real-life scenarios, helping customers see how they’ll use them. This boosts engagement and reduces return rates as customers get a better feel of the product's utility.
Credits: Pexels
Storytelling builds an emotional link with customers, making your brand memorable. Create relatable narratives that resonate, helping build a connection that drives loyalty and repeat purchases.
Credits: Freepik
Tutorials establish trust by educating customers. Demonstrate product use or tips for best results, positioning your brand as a helpful resource and encouraging informed purchasing decisions.
Credits: Pexels
Customer testimonials, like Mamaearth’s, add authenticity by showcasing real users and their experiences. UGC builds credibility, showing prospects how they too can benefit from your products.
Credits: mamaearth.in, Instagram
With a growing mobile shopper base, make videos short, eye-catching, and viewable without sound. Mobile-friendly content keeps you connected to on-the-go customers, maximizing engagement.
Credits: Freepik
Influencers expand your reach and credibility. Myntra’s partnerships with influencers help reach niche audiences through trusted voices, making your brand more relatable and credible.
Credits: Canva
Host live-streamed events like product launches, Q&A sessions, or exclusive demos. Interactive and engaging, live streaming builds urgency, encourages questions, and supports quick purchasing decisions.
Credits: Canva
Show behind-the-scenes content like FabIndia’s craftsmanship videos. These provide authenticity and connect emotionally with customers who appreciate transparency and ethical sourcing.
Credits: Pexels
Timely seasonal campaigns drive urgency with festive or holiday themes. Align product videos with customer needs during these times, inspiring purchases that fit the season’s spirit.
Credits: flipkartlifestyle, Instagram
Retarget visitors with personalized video ads on social platforms. Reinforce brand recall, showing products they explored and guiding them back to buy with a second, timely reminder.
Credits: Freepik
Credits: Freepik