10 Must-Know Hacks for Maximizing ROI in Digital Video Campaigns

[{"selector":"#anim-b20e9c5d-a8ca-46d9-b904-6f1c062258f8","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18d6bdf3-047b-4c4a-a9ac-6bf328ed1302","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4824.78608%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Karan Bhasin Written by: Aquib Nawab Credits: FLUX-schnell

1. Grab Attention Fast

[{"selector":"#anim-7e345cdc-09ea-4c3e-9c53-f86ccc005e6e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-4d6519f8-d6dd-45f2-940e-48f58f4dbddc","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2421b4bf-f7d7-475b-914c-a6772ce02db9","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98acc332-c77a-4cd7-9950-2740d8175900","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fd5abc5-a251-4b20-9cac-21f6f60ae29b","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce7e25a3-dfc0-4d8a-a221-74fefa44f710","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fcd7b36a-7301-42da-97db-11b25d9384ac","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell The first 3 seconds matter! Use bright visuals, big text, or an exciting question to stop people from scrolling. A strong start makes viewers stay longer, increasing watch time and engagement.

2. Post Directly on Platform

[{"selector":"#anim-823303d2-0d1a-4fd2-bb96-3d154e896988 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-17d6f40a-a2dd-4952-8e29-27e8f7087264","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4889ad6-e322-435f-9472-8888f3a7d3d5","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cdf2475d-4c48-451e-84fa-56c2c916a6a0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fef92005-293b-403f-8268-58b51ff2f57a","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46bf75a7-b993-44c5-bea4-0e2fc0d6b965","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9fcf18f3-5c22-4d10-af07-49466da6049b","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Upload your videos instead of sharing links. Social media platforms boost native videos, helping you get more views, likes, and shares. This improves reach and keeps your content visible longer.

3. Keep Videos Short

[{"selector":"#anim-6862dc7d-b445-4417-86a6-42d33c6c7a62 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-5881c4ce-68e2-4814-aeaa-ed4e58acda50","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb65313f-8c99-4cfa-b0dc-c19016c5c1e8","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-38846f64-a646-43c5-bc64-989ba68eeb28","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35a27f28-cfc9-4192-9b82-17b7d6e75883","keyframes":{"transform":["translate3d(-340.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ef897f8d-72c8-4f87-b426-ab13ae8da01a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-421e87c9-eda5-4f86-96a3-a71e71b5ceec","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Short videos perform better on platforms like Reels, Shorts, and TikTok. Keep your message clear, entertaining, and to the point. Quick, engaging videos are more likely to be shared and rewatched. Credits: FLUX-schnell

4. Tell Viewers What to Do

[{"selector":"#anim-fc5b9e7a-9421-40d7-ba86-e6efb4e55a2e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-68d21eef-9317-4f1b-b269-4537539134c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f9fceb51-840f-4e8d-886d-5b40008f9d91","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-191e4787-5638-4f3d-a75f-bf9f0709d5ea","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3336444a-f1e7-485c-a01c-24106a9143b0","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3593ac6f-7dfa-4b1b-81b4-8e705adf302c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d1edd50-5ada-4c4a-b112-a32340514ad2","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Add a clear call-to-action like “Buy Now,” “Follow for More,” or “Click the Link.” Make it easy to understand and simple to follow. A strong CTA increases conversions and drives more engagement. Credits: FLUX-schnell

5. Use AI for Personalization

[{"selector":"#anim-eb08231c-521a-44e0-a833-94fc634ddd05 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1970bfe4-efcd-4fa1-a289-24b9fc28913a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e2b4634f-2665-45ad-9d47-5c8e8015b08b","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e1bad984-4745-47ed-b78d-d37cfd912191","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5451dcb6-4e0c-41af-b6e9-4cc2e6e48960","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da43fad2-edb3-45a4-aa60-fe9d252096be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dc075e0c-3eb5-445d-83f7-59132b19c441","keyframes":{"transform":["translate3d(-114.76924%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] AI-powered tools can create customized video ads that show the right content to the right people. Personalized videos feel more relevant, helping you connect with your audience and increase sales. Credits: FLUX-schnell

6. Show Real People Using Your Product

[{"selector":"#anim-d6a82a45-4029-4e90-92f4-225a1b7ae20a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a9c8ddf-e708-4be0-8636-e3533226855c","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b018641-b497-43c8-9f27-43d1e0752b35 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-977a4a35-992a-48db-9fba-84c4d53ea5a8","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7656884-3684-4b6d-ac8f-bf035af2d77f","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-462ef51b-79ce-4ad1-b35f-f0833d2c8b60","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0c4bf298-92c6-42a8-be18-e6d89ca1dd50","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] User-generated content builds trust and looks more authentic than ads. When people see real customers using and loving your product, they feel more confident about buying it themselves. Credits: FLUX-schnell

7. Remind Viewers to Take Action

[{"selector":"#anim-86f44721-8c3b-4030-9f6f-9fcb2f786028 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-efc59165-4926-4796-8046-0e0bc191c935","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44cdfb94-b68f-4a64-8e04-766b3518511a","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0be77160-5e31-448f-8959-404e0a6d5e50","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a68fa944-a63b-4af3-8083-c8700098af73","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00a5dd4e-b488-4d6b-a796-d8db36169737","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-00e24cea-f1a6-4642-ba42-081c087181c8","keyframes":{"transform":["translate3d(-114.76924%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] If someone watched your video but didn’t buy, show them the ad again through retargeting. People who see a product multiple times are more likely to take action and make a purchase. Credits: FLUX-schnell

8. Make It Work Without Sound

[{"selector":"#anim-c9be110a-2485-4451-bca7-5eca3963a6d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9171136c-6953-4074-88fd-4140dc17e10d","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c53ed25-0f19-487f-992c-c4490b0c15ce [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1b3e4c01-c747-43ca-b660-8236af31dabf","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-36b4087b-ec86-4ba1-a34b-54637404c6c9","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-447a2d94-3566-4638-bac9-23dd3af63304","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-782ee0c3-0056-4ef0-b961-ae62b18cc94c","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Most people watch videos on mute. Add captions, subtitles, and clear visuals so they understand your message. Expressive faces, text overlays, and animations make videos engaging even without audio. Credits: FLUX-schnell

9. Test Different Thumbnails

[{"selector":"#anim-0c39598f-1c02-42ee-ae1d-448f767ffa61 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a6e43d66-e454-49a1-bffb-096a9d63a8c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3807c229-44ed-4254-aeca-b731aadf9978","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-14ef16ec-5a80-4f31-b0e5-6bc1dc3e0da0","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dc80863-8c7e-4bca-93a6-5ecab8b58959","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5476b845-121a-436a-9ade-9fb9271a8d35","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae0fd0f4-4a9d-4153-b9d9-f143cc6aba8c","keyframes":{"transform":["translate3d(-114.76924%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Try different thumbnails to see which one gets the most clicks. A great thumbnail with bright colors, bold text, or an interesting image grabs attention and encourages more people to watch your video. Credits: FLUX-schnell

10. Check Your Video Stats

[{"selector":"#anim-00013b73-aece-43a2-955d-ed4a918fb534 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-ec5fbe7e-4538-4620-9c6a-67e6117a05f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a888e45f-7836-4bd7-b8b4-5342154201a6","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d98e2290-7b27-4422-9b09-fef0faed9a81","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e9658b70-5bfa-4447-b837-9048351fcc9a","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-957c9626-aeef-4f4e-a163-37f57d57d35b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09a8f174-1957-495c-abe4-571b22ad3583","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Look at views, watch time, and clicks to see what’s working. Use this data to improve your next videos. Analyzing your results helps you create better content and get higher engagement. Credits: FLUX-schnell

The Psychology of Video Ads and How AI Is Making Them More Effective

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