How to Make Scroll-Stopping Vertical Videos That Go Viral on Social Media

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

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1. Focus on the Hook

Grab attention within the first 3 seconds by using a question, bold statement, or eye-catching visuals. An engaging start reduces scrolling and keeps viewers curious, maximizing watch time on your video.

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2. Use Bold Visuals

Use vibrant colors, HD visuals, and strong contrasts to make your video stand out. When visuals pop, it’s easier for viewers to pause, making it more likely your content will capture attention in a crowded feed.

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Many viewers watch on mute, so add captions, subtitles, or text overlays to keep your message clear. Creating videos for sound-off viewing makes them more accessible to all, boosting overall engagement.

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3. Optimize for Sound-Off

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4. Add Trending Music

Choose popular sounds or songs from TikTok, Instagram Reels, or YouTube Shorts. Trending music adds instant appeal, making your content more relatable and increasing engagement with viewers.

5. Leverage Quick Edits

Quick cuts, snappy transitions, and pacing keep viewers engaged. This editing style prevents boredom, adds energy, and holds attention, giving you more time to convey your story or message.

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6. Keep It Authentic

Overly polished videos can feel distant; real, unfiltered moments create a genuine feel and build trust. Viewers tend to engage more with relatable, authentic content, boosting shares and interactions.

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7. Incorporate Calls to Action 

Prompt viewers to like, comment, or share, or tag friends in the comments. Clear CTAs drive engagement and boost your video's chances of gaining traction through increased shares and interactions.

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8. Experiment with Looping

Seamless looping encourages rewatching, as viewers may not realize where the video starts or ends. This effect can increase overall watch time and create a satisfying viewing experience.

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9. Tell a Story

Even short videos benefit from a structured beginning, middle, and end. Storytelling engages viewers, giving them a complete experience that feels satisfying, even in a quick format.

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10. Use Analytics to Adjust

Track your top-performing videos by metrics like shares, retention, and views. By analyzing data, you can better understand what resonates and refine future content for greater impact.

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