Reviewed by: Karan Bhasin
Written by: Aquib Nawab
Credits: FLUX-pro-1.1
Credits: FLUX-schnell
Video thumbnails create instant curiosity, boosting open rates. A captivating visual in the email body can hook your audience, making them more likely to explore your message further.
Credits: FLUX-schnell
Personalized videos can address recipients by name or tailor content to them. This adds a personal touch, creating a stronger connection and boosting engagement and click-through rates.
Short videos (30-60 seconds) work best for emails. They quickly deliver your core message without overwhelming viewers, keeping them engaged and more likely to take action afterward.
Credits: FLUX-schnell
User-generated videos like testimonials add credibility. (Example: Zomato) uses customer reviews in video emails to build trust, showing real experiences and sparking engagement with new customers.
Credits: FLUX-schnell
Always end your video with a clear, actionable CTA. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” a strong CTA tells viewers exactly what to do next. A compelling CTA boosts engagement and makes conversion steps clear.
Credits: FLUX-schnell
Behind-the-scenes videos build transparency and trust. (Example: Amul) shares farm-to-table stories in their email campaigns, giving customers a peek into their process, creating authenticity and loyalty.
Credits: FLUX-schnell
Videos showcasing product demos are highly effective. They help potential customers visualize the product in action, making it easier for them to understand its value and make purchasing decisions.
Credits: FLUX-schnell
Create buzz with video teasers for upcoming events. (Example: Flipkart) uses videos to promote events like Big Billion Days, building excitement and urgency, which drives more clicks and conversions during key promotions.
Credits: FLUX-schnell
Ensure videos are mobile-friendly, as most people open emails on their phones. Use vertical or square formats for a better mobile experience, ensuring your message is accessible on any device.
Credits: FLUX-schnell
Track engagement metrics like click-through rates and video play time. Use this data to refine future email campaigns, ensuring each one improves in effectiveness and better engages your audience.
Credits: FLUX-schnell
Credits: FLUX-schnell