How to Skyrocket Your Email Campaigns Using Video - With Real Examples!

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

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1. Grab Attention Instantly

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Video thumbnails create instant curiosity, boosting open rates. A captivating visual in the email body can hook your audience, making them more likely to explore your message further.

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2. Enhancing Engagement

Personalized videos can address recipients by name or tailor content to them. This adds a personal touch, creating a stronger connection and boosting engagement and click-through rates.

3. Keep It Short & Sweet

Short videos (30-60 seconds) work best for emails. They quickly deliver your core message without overwhelming viewers, keeping them engaged and more likely to take action afterward.

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4. Leverage User Content

User-generated videos like testimonials add credibility. (Example: Zomato) uses customer reviews in video emails to build trust, showing real experiences and sparking engagement with new customers.

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5. Include a Strong Call-to-Action

Always end your video with a clear, actionable CTA. Whether it’s “Shop Now,” “Learn More,” or “Sign Up,” a strong CTA tells viewers exactly what to do next. A compelling CTA boosts engagement and makes conversion steps clear.

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Behind-the-scenes videos build transparency and trust. (Example: Amul) shares farm-to-table stories in their email campaigns, giving customers a peek into their process, creating authenticity and loyalty.

6. Share Behind-the-Scenes

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7. Highlight Product Demos

Videos showcasing product demos are highly effective. They help potential customers visualize the product in action, making it easier for them to understand its value and make purchasing decisions.

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Create buzz with video teasers for upcoming events. (Example: Flipkart) uses videos to promote events like Big Billion Days, building excitement and urgency, which drives more clicks and conversions during key promotions.

8. Promote Upcoming Events

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Ensure videos are mobile-friendly, as most people open emails on their phones. Use vertical or square formats for a better mobile experience, ensuring your message is accessible on any device.

9. Optimize Video for Mobile

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Track engagement metrics like click-through rates and video play time. Use this data to refine future email campaigns, ensuring each one improves in effectiveness and better engages your audience.

10. Analyze and Iterate

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The Psychology of Video - How It Shapes Consumer Behavior – And Your Sales

Thanks for Reading

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