8 Key Video KPIs Every Marketer Should Track in 2025

[{"selector":"#anim-67562e9c-85d9-48af-ae4f-eb849690de76","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fb3d94bc-a09d-41d9-a037-2860033f2c3b","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4824.78608%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Karan Bhasin Written by: Aquib Nawab Credits: FLUX-schnell

1. Watch Time Shows Interest

[{"selector":"#anim-2be34e0f-b419-435e-8c12-11f14b4586c2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-64b2f575-438e-4753-9834-4e8cfb94e680","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88e17a25-adcf-48f8-8144-17b10ee97f34","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3af99af3-cb4c-4cfd-8a53-46f9cc11602e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57a9726a-9c6f-40b1-86c7-d1cb75672d58","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13710a0a-e18e-4c26-b5a7-5864ad76e610","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-468ab612-6018-4063-8394-020a430789df","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Watch time shows how long people stay and watch your video. The longer they watch, the more they like it. Platforms push videos with more watch time more often, helping you reach more people.

2. View-Through Rate Counts

[{"selector":"#anim-381a8862-1881-4a62-a43d-47b197e21217 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-6e216801-1118-44e1-848a-59fa3a1ddb4e","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-655743cb-9241-4fd3-9584-345adbaf1ff5","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-22e028fa-6cd2-4242-b93f-c03de0d0d365","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bf45b802-240d-414c-a577-4e4adfb3e052","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76046ee4-fd5f-4ac4-a4af-ad69b53d94da","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90711df2-edc2-4054-9f5c-3c66c8a7d2dc","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell This shows how many people watched your video all the way through. If most people finish it, your video is good. If not, you might need to make the content more interesting or engaging to hold attention.

3. Click-Through Rate Matters

[{"selector":"#anim-abe05f89-507c-44aa-b293-5211490a2342 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-0e6cb85d-7ab6-4024-85f8-12fd99516cd8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b40eb5a-3938-4128-9e45-b9f3d37ac74f","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0914f352-8b90-4f48-89a7-b7c3bc548acb","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-002ad821-9adc-495c-89cc-45605cd7d253","keyframes":{"transform":["translate3d(-340.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47352f78-e014-4831-ad7e-8e71284f1147","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89d6c8a1-593b-4ea9-856d-40802e8d0d1c","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] CTR shows how many people clicked on your video after seeing it. If the CTR is low, it means the title or thumbnail isn't strong enough to catch attention. Improving those can lead to more viewers. Credits: FLUX-schnell

4. Look At Engagement Rate

[{"selector":"#anim-69fefbcf-d682-4ccf-9838-ffa65eb3cad1 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-41f9756f-2853-4083-a0d8-32f8f6bb3c25","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a37f91cc-ee5a-43a5-8bfa-19f392486424","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ffffc9f-8571-4833-87ba-4d0ce96948d1","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f049a320-8d21-4453-852f-cf2189f3c7d4","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-997f50fc-3756-4e2f-9bd8-4ec43c0e30ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d2c489bc-b3bf-4b13-9d49-35e577277391","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Engagement includes likes, comments, and shares. More engagement means people enjoyed the video and wanted to interact with it. High engagement helps your video spread organically and increases visibility. Credits: FLUX-schnell

5. Average View Time

[{"selector":"#anim-eb3d2da4-7c73-4e0d-800f-fd85603d4137 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-55f038b7-1808-4adc-9508-47454dd4be39","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54540034-94db-4ea8-a6b8-c22734f92ef0","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7ac62b98-e325-460a-8b4d-99f136b44d1c","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f5ddc661-87da-4440-9dd6-515b7cda098e","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb24f1c2-79d9-4adb-97ac-caf0d26fb977","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2563cee9-2e01-42a8-8389-2f09cc378205","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This shows how long viewers watch on average. If the average is low, viewers may not be interested in the content. A high average means people are staying engaged with your video from start to finish. Credits: FLUX-schnell

6. Impressions vs Real Views

[{"selector":"#anim-170e9d38-dd5e-4e22-b0d8-25d60b99f8bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16074217-684d-42ba-9938-c8fd84dee425","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-aca411da-28d1-48b2-bc16-23efa3903c2e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-004ed877-1df0-4113-b4df-1308ad71df26","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-313bacab-108a-4be7-add8-f2ac966f5a58","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7782829c-39c7-4bcf-8847-1bba7c4664ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf76e247-d16e-4396-9ee0-a3f5bee8f5cd","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Impressions show how many times your video was shown, while views show how many clicked and watched it. If there's a large difference, it might mean your thumbnail or title needs to be more compelling. Credits: FLUX-schnell

7. Conversion Rate Helps Too

[{"selector":"#anim-b50076fb-8b8d-4686-9802-eaa6443307f3 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d11e5d3a-404c-4d78-a726-9bbafebb46f5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ccc9012a-315a-4ca3-8d22-5268bb6c6fbc","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2e5f3a31-664b-4857-bd50-d1707a2ccf8e","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b88f2c0e-ba55-414e-bd67-e197ff416e02","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d9c8adb3-fb4f-4b1e-b878-fd98bf90fc3b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-915f7a0e-cbaa-409d-9d6f-d3b86cf75eec","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Conversion rate shows how many viewers took action after watching—such as signing up or making a purchase. It helps measure the real-world success of your video beyond just views or likes. Credits: FLUX-schnell

8. See How It Spreads

[{"selector":"#anim-96d8c60f-3bc0-4520-9b8f-32539502be18","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d765c4a2-f568-469f-a925-f9946b1879c5","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ceb85801-dd63-4bac-a569-2a9c720bf400 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-3e99f735-17ec-4ec1-87a5-f97ff85ba7b7","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8c8fe605-3eb7-4294-a964-2ccc6cf7bd9d","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f745461d-9017-4166-bd0a-cc1f89960648","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fdb9c51-daf6-4dd1-aa71-2a1eee9ff473","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] This tells you how often people share your video. When videos are shared, it means they resonated with the viewer. More shares lead to more organic views, helping your content reach a wider audience. Credits: FLUX-schnell

The Rise of AI-Generated Avatars in Brand Video Marketing

[{"selector":"#anim-70bb1859-1b8b-47f3-830e-8a27baf5f121","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-1ca66e0c-29c2-4dba-b1a6-41a23c19b961","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b1efa88d-d25b-4a52-9077-89f676e9484a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b84afbcb-9b34-4d1c-aab6-768f09cd7447","keyframes":{"transform":["translate3d(118.98735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c820bf5e-818f-4f9a-a81c-1c1e3295b5ba","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f338f9ee-f00b-494d-a7a0-3bd671a9ca6d","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4809.40168%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4fd27779-2586-48ec-ae07-2f2d26684c67 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(5.151172980865477%, -21.889797722343836%) scale(1.4504504504504505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-538d23b3-8637-4297-a404-34ab936c7af6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Explore Now