10 Must-Know Stats About Mobile Video Consumption This Year

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Over 85% of mobile videos watched are under a minute. People love quick, fun content. Brands must create short, engaging videos that grab attention within seconds to keep viewers hooked.

1. Short Videos Are King

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More than 70% of people watch videos in a vertical format. Since phones are held upright, brands must make vertical videos to improve user experience and increase views on social media platforms.

2. Vertical Videos Win

Over 80% of mobile videos are watched without sound. Adding captions, subtitles, and eye-catching visuals is now essential for making content engaging and accessible to all viewers, even on silent mode.

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3. Most People Watch on Mute

Mobile live streaming has increased by 200% in a year. Viewers spend three times longer watching live videos than pre-recorded ones, making live content a powerful way to connect with audiences.

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4. Live Videos Are Growing Fast

With 5G, video buffering has dropped by 70%, leading to a 30% rise in watch time. Faster speeds allow for better-quality videos, making mobile viewing smoother and more enjoyable than ever before.

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5. 5G Makes Videos Smoother

Over 60% of mobile shoppers buy after watching a video. Shoppable videos and interactive content are bridging the gap between entertainment and e-commerce, driving more instant purchases online.

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6. Videos Help Sell Products

AI-powered video recommendations have boosted watch time by 50%. Smart algorithms personalize content, helping viewers find the most relevant videos while keeping them engaged for longer periods.

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7. AI Makes Videos Better

User-generated videos get twice as much engagement as brand-made ones. Audiences trust real, relatable content more than polished ads, making influencer collaborations even more powerful for marketing.

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8. People Love Real Content

Over 90% of mobile videos are watched on social media. Platforms like YouTube, TikTok, and Instagram dominate video consumption, making them the top places for brands to share their content.

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9. Social Media Rules Video

Nearly 65% of people skip mobile video ads within five seconds. To keep viewers engaged, brands must create attention-grabbing ads with strong hooks, fast storytelling, and visually appealing elements.

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10. Most Ads Get Skipped

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Thanks for Reading

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