8 Persuasion Techniques That Make Brand Videos Drive More Sales

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Start your video by showing a problem your viewer faces. When people feel like you understand what they’re going through, they’re more likely to trust you and want to see how your product can help fix it.

1. Talk About Problems

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Use real reviews, happy customers, or influencers talking about your product. When people see that others like them are using and enjoying your product, they feel it’s safe and worth trying too.

2. Show Real People

Say things like “Limited offer” or “Only a few left!” to create a fear of missing out. If people think the deal won’t last long, they’ll decide faster and are more likely to buy without waiting too long.

Credits: FLUX-schnell

3. Make It Urgent

Don’t just list what your product does—tell a simple story. A short, relatable story keeps people interested, helps them connect emotionally, and makes your product more memorable and meaningful.

Credits: FLUX-schnell

4. Tell A Story

Use easy-to-understand before-and-after pictures or clear numbers to show how your product works. When people see proof that it delivers results, they start to believe and feel more confident in buying.

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5. Show Real Results

Instead of saying what your product is made of, talk about what it does for people. Focus on how it saves time, solves a problem, or improves life. Benefits make people care more than technical details.

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6. Talk Benefits, Not Features

Tell your viewers exactly what to do next—like “Buy now,” “Click here,” or “Watch full video.” A clear call to action helps people take the next step and stops them from getting distracted or forgetting.

Credits: FLUX-schnell

7. Ask Them To Act

Make people feel like your product matches their lifestyle or dreams. If they see your brand as something that fits who they are or who they want to be, they’re more likely to connect and buy.

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8. Connect With Identity

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Thanks for Reading

Credits: FLUX-schnell