Written By Aquib Nawab
Credits: Canva
Start with creating a script which expresses the main idea in simple terms. Make use of storytelling methods to involve the audience and do not forget to add a powerful call-to-action at the end that will make them want to share their thoughts.
Credits: Canva
Do not overload your audience with excess information. Instead, present simple and clear visuals and text. In order to keep the attention of the viewer, ensure that there are logical transitions between scenes.
Credits: Canva
Opt for suitable colors and keep them consistent in the video to build a visual identity that mirrors your brand. Make sure that the chosen style doesn’t interfere with your message but rather amplifies it.
Credits: Canva
Adding funny and heart to your video will make it more relatable and interesting. But it is necessary to find a middle ground between amusing people and getting your point across clearly.
Credits: Canva
Match visuals to the audio that they come with, whether it is a voiceover or music. Sound effects can also help highlight important parts and make the watching experience more immersive.
Credits: Canva
To keep the viewer interested, it is necessary to make sure that the video is both concise and concentrated. Maintain a good speed throughout to ensure that you retain their attention. Try to keep it between 60 and 90 seconds as anything longer will tire them out.
Credits: Canva
Motivate your viewers to take action after the video ends. Make sure you include a clear and eye-catching call-to-action along with some incentive for them getting involved too!
Credits: Canva
To evaluate the number of viewers who came and stayed, gather opinions from focus groups or through analytics. Make the video better by using this information to make changes where they are needed.
Credits: Canva