8 Proven Techniques for Creating Viral Video Challenges and Contests

Written By  Aquib Nawab

Credits: PotatoPro

1. Choosing a Unique and Engaging Theme

The theme of your challenge should resonate with your target audience and be both fun and creative to encourage participation. The ALS Ice Bucket Challenge is cited here as a prime example, as it successfully raised awareness for ALS while being engaging and shareable.

Credits: Wikipedia

2. "Rasode Mein Kaun Tha"

Today, in the world of Indian content creation, exploring the dynamics behind creating viral sensations. A prime example is the "Rasode Mein Kaun Tha" challenge, which exploded across social media platforms, sparked by a scene from a popular Indian soap opera.

Credits: Dailty motion

3. Understand Your Audience

Understanding Indian Audiences. Central to any successful campaign is a profound understanding of the target audience. An exemplary case is the adaptation of the global "Bottle Cap Challenge," infused with Bollywood flair, resonating deeply with Indian viewers.

Credits: India Today

4. Leverage Cultural Relevance

India's rich tapestry of traditions and festivals provides ample inspiration for viral challenges. By tapping into cultural events like the "Dahi Handi Challenge" during Janmashtami, creators can forge stronger connections with their audience, fostering widespread participation and engagement.

Credits: Wikipedia

5. Simplicity is Key

Complexity often alienates potential participants. Thus, simplicity becomes a virtue in crafting challenges. The global sensation of the "Mannequin Challenge" was seamlessly adapted to Indian contexts, illustrating that simplicity can indeed be captivating.

Credits: Imdb

6. Create Shareable Content

The essence of virality lies in the shareability of content. By crafting compelling and relatable challenges, creators can stimulate the urge to share among viewers. For instance, the "Ghar Ka Khana Challenge" garnered widespread attention by showcasing the diverse culinary heritage of Indian households.

Credits: goodfoodaurhum

7. Harness Social Media Platforms

Social media platforms serve as catalysts for virality, offering unparalleled reach and engagement. By strategically leveraging platforms like Instagram and TikTok, creators can amplify the visibility of their challenges. The "Dance With Your Pet Challenge" exemplifies how such platforms facilitate the rapid dissemination of content.

Credits: Facebook

8. Unleash Your Creativity

The realm of Indian video challenges and contests presents boundless opportunities for creativity and innovation. Let us continue to push the boundaries of creativity, inspired by examples like the "#SafeHands Challenge," which advocated for hand hygiene during the COVID-19 pandemic.

Credits: Healthtime

Read the Next...

7 Secrets to Crafting Compelling Video Case Studies That Convert