8 Secrets to Making Your Brand Video Go Viral on Instagram & TikTok

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Make the first 3 seconds exciting with bold text, eye-catching visuals, or a surprising fact. If people stop scrolling, they’re more likely to watch your video till the end and engage with it.

1. Grab Attention Fast

Credits: FLUX-schnell

Trending music and audio can boost your video’s reach. Platforms promote content that features popular sounds, making it easier for your video to appear on more users’ feeds and gain traction.

2. Use Popular Sounds

Short videos get more views! Try to stay under 30 seconds with quick cuts and an engaging message. The faster and clearer your content, the better the chances of holding viewers’ attention.

Credits: FLUX-schnell

3. Keep It Short

Many people scroll with their sound off. Use captions, text overlays, and expressive visuals to make sure your video still makes sense and stays engaging even when watched on mute.

Credits: FLUX-schnell

4. Make It Work Without Sound

People love stories that make them feel something. Use humor, surprise, or relatable moments to keep them watching. A strong beginning, middle, and end will make your video more memorable.

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5. Tell a Simple Story

Encourage likes, comments, or shares by asking a question or using stickers and polls. The more people interact with your video, the more the platform promotes it to a wider audience.

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6. Ask Viewers to Engage

Ask your audience to recreate your trend or react to your video. Engaging with their content builds a strong community, increases brand loyalty, and helps spread your message faster.

Credits: FLUX-schnell

7. Use Fan-Made Content

High-quality visuals and good lighting make your video more appealing. Blurry, dark, or shaky videos lose viewers fast. Keep it clean, well-framed, and visually attractive for better engagement.

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8. Use Clear and Bright Videos

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Thanks for Reading

Credits: FLUX-schnell