Reviewed by: Karan Bhasin
Written by: Aquib Nawab
Credits: FLUX-schnell
Credits: FLUX-schnell
With Live Shopping events, brands host live videos where people can purchase items while interacting with the hosts. Special deals and influencer marketing take the shopping experience to an exciting level.
Credits: FLUX-schnell
AI is becoming increasingly popular, and so can be seen in suggestions made in videos. AI helps people find what they need in a simpler, faster and more efficient way by personalizing items for the shopper.
Tap & Buy Videos feature content creators posting videos with clickable buttons that allow viewers to purchase items without even leaving the video.
Credits: FLUX-schnell
Brands are using social media to make videos showing products advertised to consumers. Short forms of video content help retain the audience's attention while simultaneously aiding in product decisions.
Credits: FLUX-schnell
Consumers can rotate the items in the videos to view them from every angle. This enhances their confidence in their purchases and minimizes the likelihood of returns.
Credits: FLUX-schnell
Customers have more faith in other shoppers than advertisements. Brands now showcase real customer video testimonials, which further enhances brand loyalty because they feel more authentic.
Credits: FLUX-schnell
With the aid of AR (Augmented Reality), shoppers can view how apparel, makeup, or eyewear looks on them prior to making a purchase. It assists customers make informed decisions while minimizing returns.
Credits: FLUX-schnell
Shoppers no longer have to go to a website; instead, they can purchase items with the click of a button while watching a video. This streamlines the shopping experience to a point where it is almost effortless.
Credits: FLUX-schnell
Consumers find enjoyment in watching live video content where products are opened and demoed. This way they get to see real reactions and reviews to make purchase decisions easily.
Credits: FLUX-schnell
Influencers make videos showcasing products of their choice which makes it convenient for others to purchase directly from the video. The trust fans have makes these types of videos very persuasive.
Credits: FLUX-schnell
Credits: FLUX-schnell