10 Shoppable Video Trends That Are Redefining Online Shopping

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

With Live Shopping events, brands host live videos where people can purchase items while interacting with the hosts. Special deals and influencer marketing take the shopping experience to an exciting level.

1. Live Shopping Events

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AI is becoming increasingly popular, and so can be seen in suggestions made in videos. AI helps people find what they need in a simpler, faster and more efficient way by personalizing items for the shopper.

2. Smart AI Suggestions

Tap & Buy Videos feature content creators posting videos with clickable buttons that allow viewers to purchase items without even leaving the video.

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3. Tap & Buy Videos

Brands are using social media to make videos showing products advertised to consumers. Short forms of video content help retain the audience's attention while simultaneously aiding in product decisions.

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4. Short & Fun Videos

Consumers can rotate the items in the videos to view them from every angle. This enhances their confidence in their purchases and minimizes the likelihood of returns.

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5. 360° Product Views

Customers have more faith in other shoppers than advertisements. Brands now showcase real customer video testimonials, which further enhances brand loyalty because they feel more authentic.

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6. Real Customer Reviews

With the aid of AR (Augmented Reality), shoppers can view how apparel, makeup, or eyewear looks on them prior to making a purchase. It assists customers make informed decisions while minimizing returns.

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7. Try Before You Buy

Shoppers no longer have to go to a website; instead, they can purchase items with the click of a button while watching a video. This streamlines the shopping experience to a point where it is almost effortless.

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8. Buy Directly in Videos

Consumers find enjoyment in watching live video content where products are opened and demoed. This way they get to see real reactions and reviews to make purchase decisions easily.

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9. Live Unboxing & Demos

Influencers make videos showcasing products of their choice which makes it convenient for others to purchase directly from the video. The trust fans have makes these types of videos very persuasive.

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10. Influencer Shopping Picks

10 Reasons Why Real-Time Video Shopping is the Future of E-Commerce

Thanks for Reading

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