Social Media Video Trends: What's Next for Brands in 2024?

Written By  Aquib Nawab

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The Rise of Short-Form Video Content

The dominance of TikTok shows you already know the Rise of Short-Form Video Content. Instagram Reels and YouTube Shorts are trying to catch up. Shorter attention spans means brands have to adapt.

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Interactive Video Experiences

Engaging video experiences have evolved to include shoppable videos that make e-commerce seamless. Meanwhile, augmented reality (AR) filters and effects have the power to transform a user’s experience. Lastly, personalized video content is now tailored to each user based on their preferences.

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Live Streaming Goes Mainstream

Live streaming has become more popular in recent years, with platforms like Twitch and Facebook Live adopting the technology. Companies have begun to use it for behind-the-scenes content and exclusive product launches.

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User-Generated Content (UGC) Collaboration

Collaboration between brands and influencers is exploding. User-Generated Content (UGC) campaigns are helping foster groups of people who trust each other. The practice of reusing UGC for multichannel marketing has also become quite common.

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The Power of Vertical Video

Vertical Video Power refers to the process of content optimization for mobile-first consumption. Vertical video ads tend to perform better in terms of completion and engagement rates. Ensuring  aspect ratio adaptation is crucial when it comes to platforms.

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Video SEO and Discoverability

Titles, descriptions, and tags are all very good for SEO. Closed captions and transcripts help with accessibility and discoverability. Using platform-specific features makes things more visible.

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Storytelling through Video Series

To tell a story through video series, one must create episodic content. This will build brand narrative and loyalty. To keep the audience engaged, post new episodes consistently on a schedule. Lastly, use cross-promotion across social media channels to enhance reach.

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The Rise of Silent Videos

Silent Videos Rise to the Top does its best for people who like to watch things with the sound off. Text overlays, captions, and visual storytelling can help make sure that what’s trying to be said is being made clear without needing audio.

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Video Analytics and Performance Metrics

The amount of people viewing and engaging with your video can be measured. This can tell you how interested people are in your content. You can adjust your strategy based on these measurements.

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Embracing Emerging Video Formats

Incorporating Fresh Video Formats includes 360-degree videos for immersive experiences. Virtual Reality (VR) content targets trailblazers. Taking on unknown features and formats is key to getting ahead.

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