10 Strategies for Effective Use of Vertical Videos in Advertising

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

The very first thing people see is your thumbnail, get it noticed. Draw attention with bright colors, crisp words, and cool images. Good thumbnail will make them want to click on it and view it immediately.

1. Start with Captivating Thumbnails

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Videos on a vertical plane are great for phones. Make your video scale to the small screen with big images and big text. It makes your video more enjoyable and accessible for mobile viewing.

2. Optimize for Mobile

Grab attention within the first few seconds. Use something exciting like an interesting question or dynamic visuals to keep people watching and prevent them from scrolling away right after they start the video.

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3. Hook Early for Retention

Keep your message clear and to the point. Since vertical videos are shorter, focus on one main idea or action so your viewers can quickly grasp the concept and take the action you want them to.

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4. Embrace Simplicity in Message

Interactive elements such as polls, questions or swipe-up links can generate interest. These things are compelled to interact with your video, and they will become emotionally invested in what you’re saying.

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5. Incorporate Interactive Elements

Tell a short, compelling story. Humor, sentimentality, motivation, these kinds of stories help connect more deeply with the viewer and get them to like and share your video with others.

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6. Leverage Storytelling Techniques

7. Maintain Consistent Branding

Use your brand colors, logo and voice over and over in the video. This enables your audience to immediately identify with your brand, so they associate with your business whenever they see your video.

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Sound effects and music give your video life. Be sure to choose music and sounds appropriate to your message so the video is memorable, emotionally powerful, and memorable for viewers.

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8. Utilize Music and Sound Effects

Vertical videos work really well on Instagram, TikTok and YouTube. Adapt your video to each platform’s user base so you get a bigger reach and exposure so more people see and watch your videos.

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9. Maximize Cross-Platform Reach

Try various videos, video lengths and calls to action. Check your results, adapt based on them and constantly optimize your posts. The testing is what keeps your strategy updated and optimized.

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10. Test and Iterate Regularly

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Thanks for Reading

Credits: FLUX-schnell