Top 10 Influencer Marketing Campaigns Utilizing Video Content

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Coca-Cola teamed up with influencers to create fun videos featuring personalized Coke bottles. These clips connected emotionally with viewers, inspiring them to find and share their own bottles.

1. Coca-Cola's #ShareACoke

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Fenty Beauty used influencers to make makeup videos highlighting products for all skin tones. These diverse clips built trust, celebrated inclusivity, and made the brand a global favorite.

2. Fenty Beauty’s Inclusive Launch

3. GoPro’s Adventure Diaries

GoPro worked with thrill-seeking influencers to create action-packed videos of extreme sports. These clips captured the excitement of adventures, showcasing the camera’s ability to film unforgettable moments.

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Daniel Wellington partnered with influencers to post creative videos of their watches in memorable moments. These stylish clips helped make the brand trendy and appealing to younger audiences.

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4. Daniel Wellington’s Time Capsules

Airbnb asked influencers to share videos of unique stays and travel adventures. These captivating clips inspired wanderlust and helped Airbnb connect emotionally with potential travelers.

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5. Airbnb's Travel Stories

Gymshark influencers shared workout videos and inspiring transformation stories. These relatable clips motivated viewers to stay active while showcasing Gymshark’s stylish fitness apparel.

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6. Gymshark’s #SweatForThis

7. Old Spice's “Smell Like” Saga

Old Spice partnered with influencers to recreate its iconic, funny ads in fresh ways. These hilarious videos revitalized the brand’s image, making it trendy and fun for younger audiences.

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Apple collaborated with creators to produce stunning videos entirely shot on iPhones. These clips showcased the phone’s camera quality and inspired users to make creative, professional-looking content.

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8. Apple's #ShotOniPhone

Red Bull worked with influencers to film jaw-dropping stunts in high-quality videos. These thrilling clips reinforced Red Bull’s bold brand image and captivated millions of viewers.

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9. Red Bull’s Extreme Stunts

TikTok used its platform to promote creators’ viral videos. These engaging clips inspired more people to join, turning TikTok into one of the fastest-growing social media platforms globally.

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10. TikTok’s Creator Spotlight

10 Best Practices for Creating Silent Videos with Captions

Thanks for Reading

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