Top 10 User-Generated Content Examples That Boosted Brand Awareness

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Coca-Cola put popular names on bottles, encouraging people to share photos with their personalized drinks. This simple idea made everyone feel special, increasing brand loyalty and boosting sales.

1. #ShareACoke Campaign

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GoPro asked their customers to upload videos captured with GoPro cameras. The impressive quality of the product shone through in these videos which inspired many viewers to purchase their own cameras.

2. GoPro’s Adventure Videos

During the holiday season Starbucks requested customer photos of their festive red cups. The fun contest became an annual tradition as people submitted creative photos which increased brand awareness.

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3. Starbucks’ #RedCupContest

Lay’s asked their fans to invent and send in their unique chip flavor suggestions. Fans watched with excitement as their chip flavor ideas transformed into real products available on store shelves.

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4. Lay’s Flavor Ideas

Airbnb asked travelers to post photos and stories from their bookings. Actual visitor experiences fostered brand loyalty while motivating prospective customers to plan distinctive trips across the globe.

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5. Airbnb’s Travel Stories

The iPhone ads showcased everyday photos captured by average iPhone users. The stunning images displayed the iPhone camera’s capabilities and motivated others to take pictures and share them.

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6. Apple’s #ShotOniPhone

Netflix urged fans to produce and spread memes featuring Stranger Things. The show Stranger Things became more popular as fans shared relatable memes that quickly spread across social media.

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7. Netflix’s Stranger Things Memes

Calvin Klein asked people to share their photos in their clothing through the #MyCalvins hashtag. Through influencer and fan engagement the brand became fashionable and relatable to everyone.

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8. Calvin Klein’s #MyCalvins

Nike initiated a playful campaign that required people to upload their exercise photos and videos through specific hashtags. The initiative inspired people to work out while integrating Nike into their exercise habits.

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9. Nike’s Workout Challenge

Dove promoted real beauty by inviting people to share their personal stories and photographs with others. The Dove campaign inspired personal confidence while linking people to its brand identity.

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10. Dove’s #RealBeauty Stories

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