Reviewed by: Karan Bhasin
Written by: Aquib Nawab
Credits: FLUX-schnell
Credits: FLUX-schnell
Coca-Cola put popular names on bottles, encouraging people to share photos with their personalized drinks. This simple idea made everyone feel special, increasing brand loyalty and boosting sales.
Credits: FLUX-schnell
GoPro asked their customers to upload videos captured with GoPro cameras. The impressive quality of the product shone through in these videos which inspired many viewers to purchase their own cameras.
During the holiday season Starbucks requested customer photos of their festive red cups. The fun contest became an annual tradition as people submitted creative photos which increased brand awareness.
Credits: FLUX-schnell
Lay’s asked their fans to invent and send in their unique chip flavor suggestions. Fans watched with excitement as their chip flavor ideas transformed into real products available on store shelves.
Credits: FLUX-schnell
Airbnb asked travelers to post photos and stories from their bookings. Actual visitor experiences fostered brand loyalty while motivating prospective customers to plan distinctive trips across the globe.
Credits: FLUX-schnell
The iPhone ads showcased everyday photos captured by average iPhone users. The stunning images displayed the iPhone camera’s capabilities and motivated others to take pictures and share them.
Credits: FLUX-schnell
Netflix urged fans to produce and spread memes featuring Stranger Things. The show Stranger Things became more popular as fans shared relatable memes that quickly spread across social media.
Credits: FLUX-schnell
Calvin Klein asked people to share their photos in their clothing through the #MyCalvins hashtag. Through influencer and fan engagement the brand became fashionable and relatable to everyone.
Credits: FLUX-schnell
Nike initiated a playful campaign that required people to upload their exercise photos and videos through specific hashtags. The initiative inspired people to work out while integrating Nike into their exercise habits.
Credits: FLUX-schnell
Dove promoted real beauty by inviting people to share their personal stories and photographs with others. The Dove campaign inspired personal confidence while linking people to its brand identity.
Credits: FLUX-schnell
Credits: FLUX-schnell