How to Use Music to Increase Brand Video Engagement

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Music sets the mood for your video. Whether energetic or calm, the right music communicates your brand’s vibe. Fast beats build excitement, while slower tunes create trust and warmth, making your content more engaging.

1. Set the Right Tone

Credits: FLUX-schnell

Music can drive your message. Choose tracks that match your story. Fast, intense music works for action, while soft, emotional tunes are perfect for impactful moments. It enhances the viewer’s connection with the content.

2. Use Music to Tell a Story

Popular songs make your video feel familiar and trusted. People engage more with music they know, making your content more relatable. It creates a stronger connection and helps your brand stay memorable.

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3. Leverage Familiar Tunes

Big-name songs aren't always necessary. Royalty-free music is cost-effective and can still sound professional. Many platforms offer tracks that give your brand a polished feel without breaking the budget.

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4. Consider Royalty-Free Music

Music tempo should match your video’s pace. Fast-paced scenes need energetic music, while slower scenes should have calming, soothing sounds. Matching the tempo keeps everything in sync and balanced for viewers.

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5. Match the Pace

Music should complement voiceovers or sounds, not overpower them. Too loud music distracts from the message. Keep it soft and balanced to enhance the content and help viewers focus on both visuals and audio.

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6. Avoid Overpowering Audio

Using consistent music builds a recognizable brand identity. Over time, your audience will connect specific tracks with your brand, strengthening their emotional bond and loyalty to your business.

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7. Enhance Brand Identity

Change the music during scene transitions to keep things engaging. A smooth change in tone or tempo signals a shift, helping keep the audience focused and their attention on what’s coming next in your video.

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8. Use Music for Transitions

Sometimes, silence or subtle background sounds can have a stronger impact than music. In emotional moments, this makes your message stand out and feel more impactful, allowing the content to speak for itself.

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9. Experiment with Silence

People respond differently to music. Test different tracks with your audience and track their reactions. Refine your choices based on engagement data to find what works best for keeping viewers interested and connected.

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10. Test and Iterate

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Thanks for Reading

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