10 Trends in the Use of Augmented Reality in Commercial Videos

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

AR helps customers virtually try products like makeup or furniture before buying, making shopping more interactive. This boosts confidence, excitement, and decision-making by offering hands-on experiences.

1. Interactive Product Demos

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With AR, users can personalize items instantly, like trying on clothes or testing makeup shades. This creates a tailored shopping experience, engaging customers and making them feel connected to the brand.

2. Personalized Shopping Experiences

AR merges digital and physical elements, allowing brands to craft engaging, immersive stories. This creates a unique experience that builds emotional connections and makes ads more memorable for consumers.

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3. Immersive Brand Storytelling

AR uses location-based triggers to deliver special offers and interactive content when customers are in specific places. This encourages foot traffic, driving engagement and rewarding customers for visiting stores.

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4. Geolocation-based Marketing

AR lets users try on clothes, shoes, and accessories virtually, making shopping more convenient and enjoyable. This reduces return rates, helps people make better decisions, and improves the shopping experience.

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5. Virtual Try-ons for Fashion

Social media apps like Instagram and Snapchat use AR filters for interactive ads. Users can try on virtual items, like makeup or clothes, making the experience fun, personal, and engaging for brand interaction.

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6. AR Filters for Social Media

AR brings outdoor ads to life by turning static billboards into interactive experiences. Scanning an ad with a smartphone unlocks extra content or promotions, turning traditional ads into more engaging, memorable moments.

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7. Enhancing Outdoor Advertising

AR makes ads more engaging by turning them into games. This not only entertains but also increases consumer interaction, keeping audiences engaged longer while learning about products in a fun, interactive way.

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8. Gamification of Ads

With AR, customers can see products in 3D in their own space before making a purchase. For example, they can check how furniture fits in their living room, helping them feel more confident in their buying decision.

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9. Product Visualization in 3D

AR integrates virtual influencers into marketing campaigns. These digital avatars interact with users, offering a modern and engaging way to promote products, especially to younger, tech-savvy audiences.

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10. Virtual Influencer Integration

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Thanks for Reading

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