How to Use Social Trends to Shape Brand Video Content

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Keep an eye on what's popular on social media. Use trend-tracking tools to stay updated. By knowing what’s trending, you can create timely videos that resonate with your audience and fit the conversation.

1. Follow What’s Trending

Credits: FLUX-schnell

Focus on trends your audience cares about. When your videos align with what's popular, people are more likely to watch, share, and engage. Relatable content keeps your brand connected with its audience.

2. Make Content People Relate To

Encourage followers to create and share videos about your brand, especially if tied to trends. This builds an engaged community and expands your reach, as people trust content shared by others.

Credits: FLUX-schnell

3. Use Content From Your Fans

Partnering with influencers already riding the trends helps get your videos seen by more people. Influencers bring authenticity, making it easier for your brand to gain credibility and visibility within their audience.

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4. Work With Influencers

Hashtags are key for visibility. Add trending hashtags to your video’s description to help it get discovered by users searching for those topics, increasing your reach and making your content easier to find.

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5. Use Popular Hashtags

Memes are a powerful way to tap into viral content. Incorporating trending memes into your videos can make your brand feel fun and relatable, especially to younger audiences, making your content more shareable.

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6. Jump On Memes

Speed matters when using trends. The faster you post videos based on trending topics, the higher your chances of being part of the conversation before the trend fades, helping you stay relevant and gain attention.

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7. Post Quickly

Even when following trends, it’s important to keep your brand’s voice authentic. Your videos should reflect your values and tone to ensure they align with your brand and don’t feel forced or out of place.

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8. Stay True to Your Brand

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Thanks for Reading

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