8 Video Marketing Tactics That Are Proven to Boost Conversions

[{"selector":"#anim-f7ec2609-78b0-4511-81b7-e1ae7a60da94","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4100761-1b09-4432-baed-d5359f4d4b28","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4824.78608%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Reviewed by: Karan Bhasin Written by: Aquib Nawab Credits: FLUX-schnell

1. Grab Attention Right Away

[{"selector":"#anim-ec594c80-1b50-47e8-bbe1-8a9b0c221c56 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b4385e1b-e7b1-4fac-af7c-66d64c8da110","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c72c1e1-b02b-4fd6-bc42-d24ead71be4e","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec15b7f6-dbc5-471a-a588-ca56dfeaa98b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-def4f699-b20a-4afa-9848-1f2542eccc65","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42dbd66d-fae1-42d4-9728-ef8ca9039d97","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-161f2a8a-673a-412a-b365-4c5034a53252","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Start with something exciting in the first 3 seconds—like a bold question, action, or emotion. If people aren’t hooked fast, they scroll. A strong start keeps them watching till the end.

2. Tell Real-Life Stories

[{"selector":"#anim-e7e37d93-0add-460c-9535-dde7f87a2194 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-303e14db-2d55-4e69-8818-a951234b9e62","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3c9f52b-4d4f-4ff7-9c0c-8b13a282d67e","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d13ed46c-04e6-4340-9625-a6f99f192fcb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13bb27a6-e819-464f-80c0-4ae3dc8110a6","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-803c7b76-f3f2-42f3-9f5a-2903e1b0d761","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27a2564e-353a-412b-afcf-afd82ebafd47","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Don’t sound like an ad. Share real, simple stories that feel human—like how someone used your product and saw results. Stories build trust and help viewers feel more connected to your brand.

3. Use Customer Reviews Video

[{"selector":"#anim-714876f2-4046-489d-81e3-e929de8dc7a9 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-2ca1e459-12cd-4704-8966-343a9ad20eea","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-778cfa3e-c157-4fa0-97a8-9da13e32dcd0","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-83c68428-217d-4cf6-b497-5420e9ddd07f","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a756d7fe-a096-4cc1-b8ea-f5af3ddaf05b","keyframes":{"transform":["translate3d(-340.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84be9b5c-45cb-40cf-9c49-6442770f0bec","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0d841b2e-2417-44a8-bb8e-df388e64f431","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ask happy customers to record short videos saying what they loved. Seeing real people talk feels honest and builds trust. New buyers feel more confident when they see others are happy too. Credits: FLUX-schnell

4. Always Add Subtitles

[{"selector":"#anim-a6e7d62c-adf8-440c-b54b-88e797280557 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-d7fd8e6d-1961-48de-9664-650ae8d9effa","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-74790de3-0fe2-4a60-88d4-859923745f49","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ae96229-3b24-47ce-a17f-516e092a6df6","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-591c1589-64da-4fec-b453-163760cc1aa2","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-599ce4e5-91df-4f65-b0f2-0e441b3978bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93316406-ae54-4f34-8b2c-8abb236e6202","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Most people watch videos with sound off. Subtitles help everyone understand the message—even people with hearing problems. They also improve watch time and make your video easier to find online. Credits: FLUX-schnell

5. Show Clear Action Steps

[{"selector":"#anim-16e76c8e-c19c-4b1b-b01e-cd9adc74547c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-67a46ef3-292a-4ed8-8de1-a43a3fdf62df","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c85eb75-af8d-47c8-967e-2b7d68e76e1f","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8cd97a03-22f5-4e5a-84db-f6a16541dde2","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a42a1d5-a784-4644-8158-b4e7d785474a","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9edbeec9-d138-4f57-aba7-f27e24495ee5","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c20a5c8b-3c01-488f-98e3-2a48284d4441","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Don’t leave people guessing. Use simple words and big buttons to tell viewers what to do—like “Buy Now” or “Watch More.” This helps guide them and boosts the chances they’ll take action. Credits: FLUX-schnell

6. Let Fans Help Out

[{"selector":"#anim-69d8ad6d-334e-4fad-83a0-1ddb5fb34f79","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8dd3684e-5f91-46bb-8869-327c97cefff9","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d0f3d308-ef1c-4827-9b39-8bfabeea830e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-a2f29520-6fc4-4f59-92ce-950c0d4fb4b5","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84ab7dd9-1837-49cf-bcdb-719f4957d881","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5df07921-f7ed-437b-919f-0b0b5472eb43","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bd07349d-d33a-4b53-87c8-dabfab7902dd","keyframes":{"transform":["translate3d(115.18987%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ask customers to make short videos using your product. These clips feel real and trustworthy. When people see others like them enjoying something, it makes them want to try it too. Credits: FLUX-schnell

7. Make It Phone-Friendly

[{"selector":"#anim-9c7df8a5-9033-402c-a316-dffaca60bd44 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-f6b5142b-5e35-424f-af56-068352774f0f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-18c83308-fb6d-49e6-ae57-9641020d4d7a","keyframes":{"transform":["translate3d(-115.50632%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc4eb595-f659-4c57-800e-0c5ffdb36809","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-872039dc-71c3-49b8-aad9-c7851e6193e1","keyframes":{"transform":["translate3d(-337.06895%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29d4f931-b00e-4424-aaf8-3d72f017ed1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-15f18214-b15b-41a0-9929-a674e5fae4ca","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Most viewers use their phones. Use tall videos, large text, and bold visuals. Keep it short and easy to watch on small screens. A mobile-friendly video gets more views and better results. Credits: FLUX-schnell

8. Post Straight To Apps

[{"selector":"#anim-e0254b11-bf50-4402-9acf-1849dd5482d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55b865d8-4c51-4baa-8647-efe4d2a53c31","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04be74a6-77f1-4c06-b5c5-739284d1460c [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(0%, 0%) scale(1.5)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-b925604b-1f98-41c1-98e5-9fd428351db1","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98b771f0-ff82-47f6-9040-2205b8918cdb","keyframes":{"transform":["translate3d(107.08663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ffff8c0c-0e0a-4ba5-8659-a66bc0302c8f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f66ff898-2ae9-48d4-95a1-126c303cdf5b","keyframes":{"transform":["translate3d(114.87342%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Upload your video directly to apps like Instagram or Facebook. Native uploads autoplay, look better, and reach more people. Sharing links won’t get the same results as posting directly. Credits: FLUX-schnell

8 Video Optimization Tips to Rank Higher on YouTube & Google

[{"selector":"#anim-c8d31c9a-6939-404f-94e6-98a98189f5c0","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3d9a34ee-ac4f-4ba1-8942-ed371b5f5d3a","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e512d2b1-2c8d-4579-9c4c-3659263d8fb9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99c2f0ed-6731-48b6-a200-13ed8cbe7a9a","keyframes":{"transform":["translate3d(118.98735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6d457d2-acce-4cbc-9bbc-a9b15832c909","keyframes":{"opacity":[0,1]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-75e4c53e-cf18-4568-949e-3cbdab59c3f2","keyframes":{"transform":["rotate(-270deg) translate3d(0px, 4809.40168%, 0) rotate(270deg)","rotate(-270deg) translate3d(0px, 0px, 0) rotate(270deg)"]},"delay":700,"duration":3000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43278b6b-3d5f-4ba5-86c1-763c48c23237 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate(5.151172980865477%, -21.889797722343836%) scale(1.4504504504504505)","translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-8533204d-4d1a-409f-830d-7de8f2a659ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Credits: FLUX-schnell Explore Now