Written By Aquib Nawab
Credits: Canva
This campaign beautifully captured the essence of emotional storytelling. It showcased the story of two friends separated during Partition who reunited decades later with the help of Google Search.
Credits: Canva
The emotional resonance of the narrative, coupled with the nostalgic appeal of the Partition era, struck a chord with viewers across generations.
Credits: Canva
This campaign leveraged the power of celebrity endorsement by featuring Amitabh Bachchan as the brand ambassador. It focused on promoting hygiene and sanitation practices across India, tapping into a social cause that resonates deeply with the Indian audience.
Credits: digitallyexposed
The use of a recognizable face, coupled with a message of societal betterment, garnered widespread attention and engagement.
Credits: digitallyexposed
Cadbury's campaigns have always been known for their heartwarming storytelling, and this one was no exception. The campaign portrayed simple, everyday moments of sharing joy and sweetness, aligning perfectly with the brand's tagline "Kuch Meetha Ho Jaye" (Let's have something sweet).
Credits: smartinsights
The relatable scenarios and feel-good factor made it highly shareable and memorable.
Credits: smartinsights
The "Jaago Re" (Awaken) campaign by Tata Tea aimed at promoting social awakening and civic participation. It addressed various social issues such as corruption, women's safety, and environmental conservation, urging viewers to take action and be the change.
Credits: NPR
By tapping into the collective consciousness of societal issues, the campaign sparked conversations and motivated people to become agents of change.
Credits: Contagious
This campaign challenged traditional gender roles by addressing the unequal division of household chores. It highlighted the issue of gender inequality within Indian households and encouraged men to share the burden of household work.
Credits: Wikipedia
The campaign's powerful message resonated with audiences, sparking discussions about gender equality and prompting introspection within families.
Credits: SlidesFinder