10 Ways to Encourage Customers to Create UGC for Your Brand

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Run creative challenges with exciting rewards to motivate users to share their content. Hashtag campaigns make tracking easy and amplify brand visibility, making UGC more engaging and widespread.

1. Launch Fun Contests

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Showcase real user experiences on your website and social media. Highlighting their unique stories makes them feel valued, encourages participation, and builds authenticity for your brand in a relatable way.

2. Feature Customer Stories

Provide easy-to-use templates, filters, or stickers related to your brand. These make UGC creation effortless while giving customers creative freedom to engage in an interactive and fun way.

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3. Create Shareable Templates

Provide discounts, freebies, or loyalty points for user-generated content. Incentives create excitement and keep customers engaged, encouraging consistent participation and brand advocacy.

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4. Offer Exclusive Rewards

Comment, like, and share customer content to acknowledge their efforts. Engaging directly with them builds stronger relationships, deepens trust, and motivates more users to share their experiences.

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5. Engage With UGC Posts

Ask customers to share their unboxing experiences on social media. These videos create excitement, build trust, and showcase product quality, influencing potential buyers to make a purchase.

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6. Encourage Unboxing Video

Partner with micro-influencers to launch fun challenges that encourage their audience to participate. This expands your brand’s reach, drives engagement, and brings in high-quality UGC effortlessly.

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7. Leverage Influencer Challenges

Develop a unique brand hashtag and encourage users to tag their content. A dedicated hashtag fosters a sense of belonging, increases visibility, and makes it easy for new customers to find your brand.

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8. Create Community Hashtags

Encourage customers to post video or image reviews about their experience. Authentic feedback builds trust, attracts new buyers, and makes potential customers more confident in their purchase decisions.

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9. Ask for Product Reviews

Repurpose customer content in ads, newsletters, and your website. When users see their content featured, they feel valued, boosting engagement and inspiring more customers to contribute.

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10. Turn UGC Into Feature

10 Brands Successfully Leveraging User-Generated Video Content

Thanks for Reading

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