10 Ways YouTube Shorts is Competing with TikTok & Instagram Reels

Reviewed by:  Karan Bhasin

Written by:  Aquib Nawab

Credits: FLUX-schnell

Credits: FLUX-schnell

Shorts allows users to post video snippets that span upto 60 seconds in length along with remixing longer Youtube videos, whereas Tiktok limits users to 60 seconds and Instagram Reels only extends a little farther to 90 seconds.

1. Longer Videos

Credits: FLUX-schnell

Shorts users get paid through ad revenue sharing, unlike TikTok’s creator fund and Instagram’s bonus programs which leave a lot to be desired in terms of payment. The creator’s fund is one of the least appealing to earn from.

2. More Money for Creators

YouTube Shorts videos have an advantage over TikTok and Instagram where the videos do not get lost as easily due to them being trend driven.

Credits: FLUX-schnell

3. Easier to Find Videos

Unlike other platforms, Shorts has the benefit of linking to longer videos on YouTube. Creators can make short videos out of long videos or longer videos out of short videos for maximum views on both.

Credits: FLUX-schnell

4. Works With YouTube

Unlike Tiktok and their duets, Shorts allow users to YT remix or green screen videos and do so much more. Tiktok lacks so many remix options for stitches.

Credits: FLUX-schnell

5. Fun Editing Tool

YouTube has deals with music labels, so Shorts creators can use more songs without copyright problems. TikTok and Instagram sometimes remove music.

Credits: FLUX-schnell

6. More Music Choices

Statistics like views, watch time, and audience metrics are clearly presented to YouTube creators. Tools to analyze videos are limited on TikTok and Instagram.

Credits: FLUX-schnell

7. Better Stats & Insights

The Shorts video format can be accessed on YouTube's app, website, and smart TVs. With TikTok and Reels, it is mostly accessible on mobile devices.

Credits: FLUX-schnell

8. Works on More Devices

YouTube’s AI recommends Shorts videos based on what people already watch. Even though Instagram and TikTok provide recommendations too, YouTube provides a better overall system.

Credits: FLUX-schnell

9. Smarter Video Suggestions

Shorts creators can reply to comments as well as post updates, and do live streams. These features are available on YouTube and to a certain extent on Instagram and TikTok, but nowhere else.

Credits: FLUX-schnell

10. More Ways to Connect

10 Brands That Mastered Short-Form Video Ads and What You Can Learn

Thanks for Reading

Credits: FLUX-schnell